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2011 Red Ball presented by ModSpace breaks fundraising record

Bistro of Our Town wins top restaurant prize


PHILADELPHIA – More than 1,100 guests attended the American Red Cross Southeastern Pennsylvania (SEPA) Chapter’s 12th annual Red Ball presented by ModSpace on Saturday night March 5th at the Please Touch Museum.

In all, the Red Ball raised $285,000, the most ever for any SEPA Chapter single day event.

Guests at the annual “red tie gala” sampled culinary delights prepared by Philadelphia’s hottest chefs and for the second year got the chance to vote for their favorite restaurant. This year’s restaurant winner is The Bistro at Our Town in Exton, PA. Dana Herbert of Desserts by Dana and winner of TLC’s Next Great Baker, presented the glass award to Bistro CEO/Founder Ashley Melillo and Managing Partner Jillian Godfry.

Guests danced the night away with entertainment provided by CTO World Entertainment Productions, enjoyed the museum’s exhibits, mingled with Philadelphia’s social and business leaders, bid on luxury items in the silent auction, and learned more about the mission of the Red Cross. The VIP room, sponsored by Exelon and catered by Max and Me, featured carousel rides, a cigar bar, and gift bags.

All proceeds from The Red Ball directly benefit Red Cross House – The Center for Disaster Recovery, the SEPA Chapter’s one-of-a-kind short-term housing facility in West Philadelphia where hundreds of local families every year begin their recovery from fires, floods, and other disasters.

The public is invited to regularly check out redcrossphilly.org or facebook.com/redcrossphilly to link to photos from and articles about the event. 

The Red Ball presented by ModSpace is the Southeastern Pennsylvania Chapter’s signature event for Red Cross Month. Every president since Franklin Roosevelt – in 1943 – has deemed March as National Red Cross Month.

For more information, please contact Dave Schrader at 215-299-4042.

The American Red Cross Southeastern Pennsylvania Chapter, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, provides relief to victims of disasters and helps people prevent, prepare for, and respond to emergencies.  The Red Cross is not a government agency.  All Red Cross disaster assistance is free of charge and made possible thanks to the generosity of people in our region who donate their time, money and blood.

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